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MAP IT Marketing

MAP IT Marketing

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map.

Recent Episodes

April 1, 2025

When Shame Stops You Marketing (and How to Move Forward Anyway)

Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?) This week we're diving into the tricky, uncomfortable feeling of shame, especially when it's been unfairl...
March 27, 2025

Your business isn't a sprint

See omnystudio.com/listener for privacy information.
March 25, 2025

Confidence isn't found at the end of a rainbow

Ever hoped that confidence would just magically appear before taking action in your marketing, business or life?In this episode, I'm sharing why confidence isn't something you discover at the end of a rainbow, but something y...
March 20, 2025

The Psychology of Marketing and Implicit Bias - are you repelling the wrong people?

Have you ever read someone's marketing and thought, I have no idea what they’re actually trying to sell ? You’re not alone. Sometimes, we’re so deep in our own knowledge and industry language that we forget our audience doesn...
March 18, 2025

The Price is Right: Mastering Your Money Mindset in Sales

I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I’d either hold my breath or feel outright panicked. It took me a long time to realise my money minds...
March 17, 2025

Seven Lessons from Ten Years in Business

This month marks ten years of running Identify Marketing, and I’ve learned a lot—often the hard way. In this episode, I’m sharing seven of the biggest lessons I’ve learned over the past decade, from pricing and margins to cul...

About the Host

Rachel Klaver Profile Photo

Rachel Klaver

Marketing Coach

In a world of tiny precise niches, I discovered the best niche for me was “whatever one I could stuff all my interests, experiences and passion into”

And that came down to “Helping people learn to connect with each other using content.”

Or… content marketing for people wanting to grow a connected and engaged community. (and have consistently growing 'easy sales' from it without feeling you need to get "icky" to convince people to buy from you.