STORYTELLING Episodes

I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection. But when we think about storytelling we often think of those big, powerful life changing moments o...

If you want to convert more people on your website, and you’ve looked over your SEO content, made it a user-friendly website to use, and have call to actions everywhere, there’s still a place you need to look at. Your ABOUT U...

The human brain is hardwired for story over facts. This is the secret of all conspiracy theorists, politicians and cult leaders since forever. If you can tell a story, you can change a mind. Now I’m now suggesting that you li...

“Before we start work you need to see this video” she said. My client Shelly Davies and I were about to start work for the day, but first, she wanted me to see the video version of Caroline May’s bio “Switchblade Lemonade.” (...

"You want to pull out all those nifty little quotes and testimonials, then really tattoo them on your arse, you know, everywhere, where ever it will work for you” - Lizzie Davidson If you are a service based business, you nee...

Today in episode 15 of MAP IT MARKETING we’re talking stories, and the power of using them in your marketing And not just any story. But the most important story (for you) " Your customer is bombarded with over 5000 commerci...