Season 2

Today I’m putting on my (slightly reluctant) “let’s be responsible adults” hat to talk about something I’ve been thinking about a lot lately: how we’re using AI ( things like ChatGPT and image generators ) and what it’s actua...

Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty? In today's episode, we're diving into the fascinating world of Self-Perception Theory...

Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?) This week we're diving into the tricky, uncomfortable feeling of shame, especially when it's been unfairl...

See omnystudio.com/listener for privacy information.

Ever hoped that confidence would just magically appear before taking action in your marketing, business or life?In this episode, I'm sharing why confidence isn't something you discover at the end of a rainbow, but something y...

Have you ever read someone's marketing and thought, I have no idea what they’re actually trying to sell ? You’re not alone. Sometimes, we’re so deep in our own knowledge and industry language that we forget our audience doesn...

I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I’d either hold my breath or feel outright panicked. It took me a long time to realise my money minds...

This month marks ten years of running Identify Marketing, and I’ve learned a lot—often the hard way. In this episode, I’m sharing seven of the biggest lessons I’ve learned over the past decade, from pricing and margins to cul...

In this episode of MAP IT Marketing , we’re diving into marketing psychology and the fascinating way our brains resist change—something known as cognitive dissonance . When people are presented with ideas or information that ...

In this episode of MAP IT Marketing, I dive into the messy relationship most of us have with the word NO - why it feels so personal, how to handle it better, and why it’s actually a necessary part of running a business. Spoil...

In this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the real reasons people hesitate during the sales process—and spoiler alert: it’s rarely about price. From trust issues to overwhelm and the fear of...

n this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the often-untouched topic of perimenopause and how it impacts business owners—especially women over 40. With no editor to tidy things up, Rachel chat...

In this off-the-cuff episode of the MAP Marketing Podcast, Rachel Klaver goes rogue—no podcast editor, no script, just a real chat about the messy side of business and marketing. After a few rounds of podcast relaunches and a...