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Writer, Biographer, Teacher, Boss Hog.
Caroline Mays is a creative writer, brand developer, the author of Bio Like Beyoncé, and the owner of Switchblade Lemonade, a vitally unorthodox image crafting and bio salon, fueled by the dogma: Your biography should be so good -- you could make a movie out of it.
Because the story of your life is too strange/beautiful/cut-throat to be wrapped in formality and cliché. And professional biography at its best is micro art that captures the spirit of its subject, while supplying the backbone to its brand.
Caroline's own bio video can be found on her website, switchbladelemonade.com where you can also subscribe to her emails. You can follow her reluctant posts and updates on Instagram and LinkedIn.
“Before we start work you need to see this video” she said. My client Shelly Davies and I were about to start work for the day, but first, she wanted me to see the video version of Caroline May’s bio …