Owner and Creative Director of Creative Jam
Mum, entrepreneur, and lover of packaging, laura is the owner and Creative Director of Creative Jam, a small but busy agency specializing in FMCG brands and packaging design. Her work can be found in your local supermarket and worldwide, including well-known brands such as Dose & Co, Lemon Fresh, Frula Beauty, and plenty more.
Laura was born with a very rare eye condition leaving her partially sighted but that's never slowen her down in chasing her dream to be a top-class creative and proving that anyone can do anything if they believe in their talents.
She also has a perfume bottle collection of about 59 different bottles, the first one she got from her grandmother at age 8, which was the spark for a long-term love for packaging.
When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging. Make it something your target market loves, and they’ll even …