Sign up to get updates from us
Marketers used to ignore anyone over forty. And many big agencies still do. And for this Generation Xer who already has a slight chip on her shoulder about being the generation no body talks about… that feels like a big deal now I’m over forty!
There’s a bunch of outdated notions around people over forty. There’s even more about women over forty
It’s something that our guest today, Sandy Lowres is hitting straight on with her business and movement Women Beyond Forty.
Sandy is a passionate proaging advocate, and started the platform the magazine and the podcast all helping raise the profile of women in their forties (and beyond) who are here to share their wisdom, grow great businesses and do a pile of super cool stuff.
If you’re a woman over forty, or if you have a target market directed at women over forty, then this episode will help you see your target market with fresh eyes, and perhaps help you see yourself with the same too!
In this episode we cover:
Important Links
The Women Beyond Forty website
Women Beyond Forty on Instagram
Buy your copy of Be a Spider, Build a Web
Become a part of the MAP IT Marketing facebook group
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
Creative Director of the award winning Wb40 - Women Beyond Forty Platform,
Sandy Lowres is the Creative Director of the award winning Wb40 - Women Beyond Forty Platform, the host of The Good Girl Confessional Podcast and co-host of Alex The Seal Podcast. Sandy is a pro-ageing advocate and her Wb40 Magazine is written by women for women, sharing the hard won wisdom of women 40, 50, 60 and beyond. Sandy's story has recently been told in the n ew book The Power of the Creative Woman.
