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Yes it’s true. Email marketing can make a dramatic difference to your sales with an e-commerce business. But if you think sending out a monthly email to everyone on your list is going to get you the results you deserve, then this podcast will help you change your mind.
I’m thrilled to have team member, and fellow marketing strategist at Identify, Tracey Smith with us today. Tracey specializes in ECommerce marketing, and teaches what she herself applied to her own successful and thriving ecommerce business.
In this episode we cover how to best cater for different audiences at each stage of the customer journey, what Tracey uses to keep people buying without sending out mass emails, how to get more sales from new subscribers, how often we can email people and how to use marketing automation to improve customer satisfaction.
We’ll also cover the different types of customers you need to talk to, and what you need to have in your emails.
What we’ll cover:
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