The Rogue Week: Marketing and Perimenopause,

n this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the often-untouched topic of perimenopause and how it impacts business owners—especially women over 40. With no editor to tidy things up, Rachel chats candidly from her bed (low energy days are real!) about navigating the ups and downs of hormones, confidence wobbles, and running a business without burning out.

She shares her personal experiences with managing energy levels, batching content, and finding ways to show up consistently, even on the hardest days. If you’ve ever felt like your body and brain were plotting against you while trying to keep your marketing on track, this one’s for you.

In This Episode:

• The reality of perimenopause: How hormonal ups and downs can impact your energy, confidence, and marketing efforts.
• Lazy perfectionism: Why the urge to get everything perfect can be a massive barrier to showing up in your business.
• Systems for sanity: How Rachel uses evergreen content and batching to keep marketing consistent when energy is low.
• Owning your experience: Why women over 40 have the expertise and skills to make strategic decisions quickly—even when confidence is shaky.
• Why going rogue can be a good thing: Embracing imperfection and showing up anyway.

Key Takeaways:

1. Perimenopause isn’t a dirty word: Talking about it doesn’t make you less professional—it makes you real.
2. Work with your energy levels: Batch content on high-energy days and focus on lighter tasks when energy is low.
3. Perfectionism is a trap: Consistency and showing up—even imperfectly—trumps waiting for everything to be perfect.
4. You’re not alone: The ups and downs are part of the journey, and there’s power in sharing the messy middle.

Quote of the Episode:
“We’ve done so many hard things already—running businesses, raising kids, dealing with life’s curveballs. This is just another stage. It might be a bit messier, but we’ve got the experience and the power to navigate it.”

Subscribe & Review:
If you enjoyed this episode, make sure to subscribe to the MAP Marketing Podcast and leave a review. It helps more women find the show and lets Rachel know what’s hitting the mark.

Connect with Rachel:

• Website: Identify Marketing
• Instagram: @rachelklaver
• LinkedIn: Rachel Klaver Content Marketing Coach

Tune in tomorrow for another quick marketing chat, and don’t forget—the official relaunch episode drops on Friday!

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