It's a Rachel Klaver classic!
Be a spider - build a web!
If you want to succeed in marketing, you need to think like a spider and build a web.
🕷️ When I started to use the phrase “Be a spider, build a web” I decided to find out how spiders actually deal with their prey
When I found out, I kinda wished I hadn’t!
🕷️ Generally, if you get caught in a web, the spider comes and wraps you up tight in the spidy silk
🕷️ It then bites you, 🕷️ injecting you with a poison that liquefies your body
And then when you are all juicy
🕷️ It sucks all the goodness out!
So..
I don’t want you to be THAT sort of spider
🕸️ But I do want to teach you in how to build a web
🕸️ Building a web in marketing means you need to work out all the bits of the marketing map you need that helps people find you, connect with you and interact with you across different platforms and methods
🕸️ This helps you bring them a little closer ot you, and walk towards you, across those web lines at their own pace, with you just calling to them nicely to come see you
🕸️ I want you to learn how to be a NICE spider