Growing a small business works best when we create a loyal community of fans and clients who love us, respect us and refer us - it makes business easier and it makes running a small business more fun. It's not something you can turn on and off again. Building a community isn't just creating a Facebook group, or building an email list. It's an ATTITUDE that serves the people you are talking to, and working with, and showing up consistently for them
I'm incredibly passionate about how this impacts our people, and the effectiveness of this as a marketing strategy for small businesses here in New Zealand.
This webinar is by me, Rachel Klaver, chief small business marketing strategist for Identify. You can find me here: https://www.identifymarketing.co.nz