Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presence, help people find you and create links back to your website.
Tracey Hancock wanted to use Pinterest to do just that. She’s a coach who developed the “Living Well” programme, that helps her clients get clarity around how they want to live, and then take the steps they need to do just that.
Along with one-to-one work, Tracey offers an online learning option, to help her clients develop and learn.
Based in Te Awamutu, New Zealand, Tracey’s been able to grow her customer base across New Zealand, and Australia using a range of marketing techniques including Pinterest.
Her use of Pinterest was so successful it became overwhelming, and Tracey learnt what she needed to do to both maintain a regular stream of traffic to her website without burning herself out. She generously shares some of the mistakes she made when setting up her pinterest page, and how she’s running it now.
If Pinterest is on your list of platforms you’re going to go deeper with this year, or you want to understand how it could work for you, this episode will help you.
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When Tracey isn't out walking in the hills or diving deep into a book to learn something new, you'll find her working with coaches, trainers, healers, and leaders who are themselves dedicated to helping people achieve success.
Tracey firmly believes that your impact and contribution, is related to how well you take care of yourself. So rather than pushing yourself relentlessly to help everyone else, thinking that when you “make it” you’ll finally take care of yourself – she’s flipping the story around, one person at a time!
With a passion for keeping things real, she’s created a bespoke coaching approach that draws on planning techniques, mindset insights and her own life-tested wisdom, to help people get greater clarity about who they are and how they want to live, and to confidently start living well. Because that’s key to amplifying your enjoyment of life, and your impact and contribution.