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I formally apologise for everything bad I’ve ever said about Linkedin Company Pages in the past, because today’s guest Michelle J Raymond has changed my mind! If you’ve also always wondered “Should I have one, and if I do, what do I do with it?” then this episode is most definitely for you
Michelle covers how Linked covers the big four reasons you need to have your Linkedin Company page do more than post job vacancies or company updates, and how this is one of the best places on the internet to sell to a targeted, and curated engaged audience.
In this episode of MAP IT Marketing we cover the content plan you can use for your business, and how to make this work whether you’re a solopreneur, have a small team, or a team of far more.
Michelle J Raymond is the Chief LinkedIn Social Strategist at Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council.
Michelle specialises in helping small to medium business owners make a real impact in business using Linkedin Company pages. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy, execution and practical implementation of successful LinkedIn social selling campaigns.
Learn how to create the right sort of content for your Linkedin page, and prepare to have your mind changed just like mine was on the the benefits and possibilities of a Linkedin Company Page.
Today we cover
Important Links
http://www.goodtradingco.com.au/
The Good Trading Co on Linkedin
Social Media for Boring Businesses (free webinar)
Other recommended Episodes
Are Case Studies your Secret Weapon?
How to Create Engaging Social Media Posts
How to Create Social Media Content as a Boring Business
See omnystudio.com/listener for privacy information.
Chief LinkedIn Social Strategist at Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council
Michelle Raymond is the Chief LinkedIn Social Strategist at Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council.
She’s an innovator and thought leader who helps purpose driven businesses thrive by creating sustainable strategies for growth using LinkedIn Company pages.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy, execution and practical implementation of successful LinkedIn social selling campaigns.
Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.
Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle’s passion is to change the world by doing good business with good people.
1) Cool Fact – 1 of 7 people globally selected by the LinkedIn Product team to represent small and medium businesses to give feedback on new features on Company Pages. Not bad out of 774+ million members.
2) Business Goal is to work with a client in all 200 countries that LinkedIn currently is in. 11 done so far.
