Season 1

Samir Harith is not your typical accountant. In his commitment to help small businesses understand accountancy Sam creates cartoons and writes blogs in plain language to help small business owners feel confident when it comes...

I had a seriously bad attitude to selling when I first started out in business. When I thought of sales people I thought “slimy” Imaging my horror when I discovered I would have to sell to get clients! I’m now …

Need help with converting sales from your marketing leads? Chris James is the person to help you. With all the focus on marketing, it’s easy to forget exactly why we’re putting in all this effort. For eCommerce the key is …

Should you put your pricing on your website as a service provider business? Won’t it turn people off? Expert copywriter Hayley Maxwell focuses on helping coaches, and other service-based business owners write copy that conver...

Tik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand. Pa...

Yes it’s true. Email marketing can make a dramatic difference to your sales with an e-commerce business. But if you think sending out a monthly email to everyone on your list is going to get you the results you deserve, …

SEO. We all know we need it, but many of us don’t know what it is exactly, and how we make it all happen. (We also know many people spam us with SEO warnings and offers in our inbox all …

With the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along. What …

Hashtags are used on every social media platform, but the queen of hashtags has got to be Instagram. But they’ve been getting a bad rap recently and it’s either using none, use five, use eight-twelve, or use all thirty. My …

BONUS: Social Media update, 8th February 2022 with Sarah Galbraith The social media landscape is constantly changing. And it’s hard to keep up In 2021 Sarah Galbraith from The Social Approach, and I started to regular fortnig...

If there’s one thing you can be assured of, about all else, it’s that digital marketing is in a constant state of change. While I guess many of us were all hoping the introduction of IOS14 this time last year …

Is writing a marketing strategy is on your to-do list this year? Or are you wanting to refresh your current strategy? Maybe you’re thinking of getting a marketing strategist to help you write a strategy and action plan. If an...

If your idea of Pinterest is just a tool to use when planning a wedding, birthday party or renovation, you may be missing out on its potential. Yes it is still a popular place to do all of this, and …

Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presence, help p...

It’s often only when we stop and breathe that we can see our new direction, and things finally fall into place. As we head into a new year, hoping for the best, prepared for the unexpected (if the last two …

It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple. Some plans to stay put and work out To have limited change However the last two years have …

This year I’ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator out the...

It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses. …

Several months ago I was watching a Tiktok video about overcrowded beaches in Sydney during lockdown. I was stuck, feeling trapped, in lockdown in Auckland and the rule breaking in Aussie made me feel incensed. I shared it to...

While most of us use holidays to chill out and think of anything but business, Chanelle O’Sullivan uses that time to plan out cool business ideas on paper, napkins, anything she can find. This was the beginning of her meadery...

Find out my favourite tools, apps and online solutions that help us create content, develop materials, and keep the content machine churning without causing us all to burn out. I first started in marketing over twenty years a...

So often as business owners we fall into the trap of growing our business, focussed on the turnover and external signs of success, and forget the biggie: Profit. This was certainly true for today’s guest Jennifer McKinley who...

Sel Leigh created a business that pulled together her decades of experience in working across multiple government and NGO roles educating not-for-profit and business owners, and had a growing number of clients who loved her h...

Have you dipped your toes into using LinkedIn but are not sure if it’s a social media platform you should be focusing on? Or have you been putting effort into it but haven’t seen an increase of leads or sales …