Episodes

In this episode we cover: How Michelle got started with content creation How the brand voice is key to standing out in your marketing Why Michelle needs long form content for her social media content creation How to talk to ChatGPT What types of content it can help create How to get better …

Things are hard out there for many small business owners right now. And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales. If that’...

If you are the face of your brand, you suddenly find there’s a whole lot of other things you need to think about. And one of them is your wardrobe. We’ve talked before about home. It is important to have a brand shoot, and we...

Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that you’ll marketing will build out about who you are selling to, what you are selling an...

Shifting the needle in your business -with Sarah Greener If you feel like your business is taking over your life, the “I’m too busy” refrain is living in your head and you just need to get some peace to sort out your head, th...

Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them However the change from Google Analytics to G4 is a...

After four people told me about the billboards that Viv Conway’s business Girls Get Off use to market their business, I knew I had to have her on the podcast. Girls Get Off is a beautifully branded and designed female focusse...

I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection. But when we think about storytelling we often think of those big, powerful life changing moments o...

Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff images and videos, having photos that show our best professional side can r...

After working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in their strategies and action plans and what they don’t I don’t hunt around for what o...

I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live. I blame my amazing client Sheryl Takayama, who is part of The Content Masterweb. As part of our coach...

If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wrong sorts of people, or letting your ideal customers go to someone else I was...

What’s actually holding you back from seeing your business succeed the way you wanted to? Have you fallen into the trap of working more, and never seeing growth? Or paying everyone else in your team but not yourself? (I did t...

What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one? In this episode of MAP IT Marketing we walk though one of the most powerful marketing strategies of all, ...

When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging. Make it something your target market loves, and they’ll even perhap...

The first time I got a Virtual Assistant it bombed. It wasn’t the VA’s fault. It was 100% mine. I knew I needed one, but actually my head and systems were too much in disarray to make it work. I felt their expectations pullin...

For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches. It’s another thing entirely to ...

While this podcast is offically all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty caused...

If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year. Linkedin has long been one of my favo...

If you’re stuck in your marketing and you aren’t sure how to get unstuck then this episode is for you. We’re going to use ten different types of problem solving techniques, that you can use in any area of your life or busines...

If you want to convert more people on your website, and you’ve looked over your SEO content, made it a user-friendly website to use, and have call to actions everywhere, there’s still a place you need to look at. Your ABOUT U...

Last year I booked Claire Terry from the incredible and iconic Wellington retail business Madame Fancy Pants to come on the show about brand voice, social media and marketing On the morning of the podcast recording, and the d...

What happens when you can’t use Facebook ads to grow your business? For an increasing number of businesses this has been the reality with random bans, or hacked accounts. It's a huge amount of stress and time to get it resolv...

I’ve spent the last few days creating content with chatGPT. Some of it is painfully awful. Some of it is very mundane. Occasionally I’ve created something that sparks interest. The idea that AI can help us as small business o...