Episodes

Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offlin...

As I record this I’ve just come off the first of my interviews with my coaching clients, recording their goals for next year so I know what to best help them with. Even though we coach and learn as a group, each one of them h...

What can you do to improve your service based business next year? How can you make your offer more appealing to your ideal clients? And how can you work better, and improve your income so it’s win win all around? With the re...

I don’t think I’ll ever be tired of hearing busines growth stories about how something began in with a few boxes of stock in a bedroom and now runs out of a huge warehouse. Which is perfect because this is the story of Game K...

Earlier this year I spent two weeks at home recuperating from an operation I chose to have. This was monumental for several reasons. First I haven’t had a length of time like that by myself with no one to look after or do any...

Marketers used to ignore anyone over forty. And many big agencies still do. And for this Generation Xer who already has a slight chip on her shoulder about being the generation no body talks about… that feels like a big deal ...

It never ceases to amaze me how much we often assume that someone else must have a much better handle on things we struggle with, simply because they are more “out there” or doing things that we aren’t. Self doubt, as far as ...

Perzen Patel is on a mission. Sure she’s the co-founder of a curry paste company, and loves nothing more than hearing that “ding” on the Shopify website (seriously… who doesn’t! That little ding is dopamine in a sound!), but ...

In the quest to assure people I was never going to “make them dance and point” on Tiktok and Instagram as a marketing coach I did something terrible. I made it sound like there was something wrong with doing exactly that. And...

How do you make decisions in your business? Do you tap into your intuition, listening for how you believe you should move, and being guided by that to make the big decisions in your business, and the rest of your life? Bex Li...

How to find your ideal niche as a service provider We are a dime-a-dozen us service providers. Sometimes it can feel like every person and their dog is a coach, consultant, or trainer. So how do we stick out enough to help th...

There’s many things I love about our topic today, and today’s guest. Bayley Hughes started Brain Play because she could see that there was a gap between what teachers felt confident teaching, when it came to STEM related topi...

Is the fear of meanies, trolls and haters holding you back on using social media for your business? Or even worse - preventing you from showing up with confidence for your business? I want to help you turn that fear on its he...

There’s something about a beautiful coat. Finding the perfect coat for you can transform your outfit into something stunning. In 2019 Claire launched Velma and Beverley, a bespoke coat and jacket company becoming known for it...

I love the power of freely available content that helps your potential customer find real gems of information from you. This is called ungated content as all they need to do is check out your social media, read a blog, watch ...

The first time I tried Vince it was in a white paper bag, passed to me by its creator Debbie Stowe at one of my live training events. I took it home and over the next few days used it in my family cooking. Nobody noticed unti...

One of the biggest mistakes small business owners make (including marketers) is to assume that something it’s not a good idea simply because we don’t like it. Email is a great example. Everyone has an idea of what frequency o...

When Thunderpants started almost 27 years ago, selling comfortable underwear first in Nelson, then nationally and later internationally, it was like most other clothing companies. There was a woman’s range, and then later a m...

Creating a course is very very different from selling a course. Whether it’s a DIY, blended learning, or group coaching course, there’s this idea that if you make it, they will come. That is simply not true. Every now and aga...

If business growth is on your mind, you have five levers you can adjust in your business. The key is to know which one to work on first, and then what to do next. In this episode of MAP IT Marketing we take you through the fi...

Out of the many undesirable traits I have, my ability to underestimate the sheer volume of any one task has to be my least favourite. Match with my confidence that “it’s all going to turn out great” and I get myself into a fe...

There is one constant in digital marketing. And that constant is change. Sometimes it’s a change for the better, sometimes it’s not, and sometimes so much changes at once it’s hard to work out what on earth is going on. Becau...

I’m getting older (aren’t we all!) and often get super frustrated when trying to find clothing, and skin care that is targeted to me, but uses younger faces and bodies. I want to see things using my type of skin. Or my type o...

I’ve got a particular love for family run businesses because we’ve got one ourselves! So when I heard that Fiona from The Damson Collection was now working alongside her son in her business, I really wanted to find out how th...