Episodes

I’m sure you’ve either experienced that “free webinar from hell” or heard about them. You know the ones where you sign up for what looked great on paper, to find it’s got three bits of fluffy info, and a forty minute sales pi...

Our guest today, Vanessa Victor has a saying. “Once you’ve met a Neuro Divergent person, you’ve just met a neuro divergent person.” What that means is that the way a neuro divergent brain works will present itself differently...

While there are a few outliers who are thriving at the moment, many of the business owners I’m speaking to are definitely seeing a cool down in leads and sales at the moment. Now I’m not an economist, but I love to read and e...

I’m incredible thankful we now live in a world where pursuing a life where you can support yourself with your art and creativity is now a completely viable idea. When my mum was young, and she was a potter, it was the times o...

The human brain is hardwired for story over facts. This is the secret of all conspiracy theorists, politicians and cult leaders since forever. If you can tell a story, you can change a mind. Now I’m now suggesting that you li...

I’m not a fan of nitty gritty action lists, but I do love mapping out a plan. I’m extremely goal orientated, and always want to know my “why” before I commit to anything. If the goal is juicy enough I’ll work incredibly hard ...

There are no guarantees in life except when it comes to this: once we use up time, we can’t get it back. For small business owners, trying to fit marketing into an already full on week, it’s easy to understand why marketing g...

This is not my normal type of podcast! I wanted to share with you some of my new book Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. And I don’t think I’ve ever listened to a podcast that’s just the ...

How one piece of content a week can become your content strategy saviour One of the most common questions I get around marketing is on how to create content that works. I’m going to be completely honest and say that like anyt...

Let me say at the outset that if I didn't have my book coming out in the next few weeks, I’d be using any extra time to apply everything I learned in this podcast to our own business. In fact the first thing I did after compl...

A month ago I got a mystery package in the mail. A colleague had sent me a surprise gift to say thankyou for a referral. It was a box of beautifully packaged dehydrated fruit from a company called Little Beauties. The package...

It’s official! I’ve now been hosting the MAP IT Marketing podcast for a year. Which is no mean feat for an ADHD business owner who suffers from shiny object syndrome and is intolerant to boredom. I’m still loving it, and see ...

If there’s a short cut to success in marketing and sales I want to take it. Like you I’m a time poor business owner, who needs to make sure my time is used wisely. Sometimes that means I take a week of posting social media co...

“Before we start work you need to see this video” she said. My client Shelly Davies and I were about to start work for the day, but first, she wanted me to see the video version of Caroline May’s bio “Switchblade Lemonade.” (...

Samir Harith is not your typical accountant. In his commitment to help small businesses understand accountancy Sam creates cartoons and writes blogs in plain language to help small business owners feel confident when it comes...

I had a seriously bad attitude to selling when I first started out in business. When I thought of sales people I thought “slimy” Imaging my horror when I discovered I would have to sell to get clients! I’m now the primary sal...

Need help with converting sales from your marketing leads? Chris James is the person to help you. With all the focus on marketing, it’s easy to forget exactly why we’re putting in all this effort. For eCommerce the key is to ...

Should you put your pricing on your website as a service provider business? Won’t it turn people off? Expert copywriter Hayley Maxwell focuses on helping coaches, and other service-based business owners write copy that conver...

Tik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand. Pa...

Yes it’s true. Email marketing can make a dramatic difference to your sales with an e-commerce business. But if you think sending out a monthly email to everyone on your list is going to get you the results you deserve, then ...

SEO. We all know we need it, but many of us don’t know what it is exactly, and how we make it all happen. (We also know many people spam us with SEO warnings and offers in our inbox all the time, promising big things if we pa...

With the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along. What we need...

Hashtags are used on every social media platform, but the queen of hashtags has got to be Instagram. But they’ve been getting a bad rap recently and it’s either using none, use five, use eight-twelve, or use all thirty. My fi...

BONUS: Social Media update, 8th February 2022 with Sarah Galbraith The social media landscape is constantly changing. And it’s hard to keep up In 2021 Sarah Galbraith from The Social Approach, and I started to regular fortnig...