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July 25, 2021

TikTok for beginners ( for small business owners) - Rachel Klaver, column on Stuff

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July 23, 2021

Becoming Confident on Canva: Using effects on your images

Here's how to create really cool photo effects for your images on canvas. So I've just searched in here for flowers on table, and I'm just gonna bring this over here. And I'm gonna make it fit nicely onto here. And then I've got, I can click on the image,…

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July 22, 2021

Becoming Confident With Canva: Using Font Effects

Okay, one of the really cool things you can do with with Canva is change the way that your font looks by using a fix. So I've just typed changes fonts using one of ours, which is one that we bought bought us go to just a generic one, let…

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July 22, 2021

MAP IT Marketing Ep 14: How Jubly Umph uses Tiktok to sell pins

Today we are talking...TIKTOK! Tiktok is not just about lipsyncing to a song, or following memes, It can be a powerful marketing tool. Today we’re talking about how to use Tiktok as a product based business. But first - I’d like to invite you to our Facebook group MAP IT…

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July 21, 2021

Becoming Confident with Canva: How to set up your brand kit

Here's how to use Canva to put your brand assets together so that you can make everything easier, you can do this on the pro account. But it does definitely since been ages a time working through it. So I'm just going to move my little face here. And we're…

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July 19, 2021

How One Blog Can Become Cornerstone Content For Your Content Marketing Strategy

I have been writing blogs for over 20 years. Which seems crazy! And yes, I can see you thinking about what year we are in now and wondering if there were even blogs that long ago – there were. I first started writing blogs with internet marketers who were trying…

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July 19, 2021

How to create interesting social media posts for a small business

I have been involved in social media, in many different forms, for years and years. And one thing I can promise you is that your business is not boring – even if you think it is. I often find myself working with business owners who tell me that the reason…

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July 19, 2021

This one thing can improve sales on your website #short

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July 15, 2021

Finding the right target persona for your small business on both the video and on the youtube link

Out of all of the ways we can make big gains for our clients, the one that leads to the most success is helping them to learn how to narrow their focus, i.e. narrow the arrow So many business owners start off with a really great idea and are quite…

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July 15, 2021

What marketing information you need to check before buying a business

STOP! Before you buy that business, check you’re getting everything These days, some of a businesses most valuable assets are intangible. Like social media accounts, website logins, CRM (customer relationship management) software logins, email newsletter lists. Because without all of these details being handed over when the sale of a…

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July 15, 2021

MAP IT MARKETING PODCAST Ep 13 Managing Marketing Overwhelm

Marketing overwhelm has the power to take us to meltdown. We either freeze, flee or fight and in the end the only thing we don’t do is keep on going on. “Sometimes I need to remember this is not the time to learn that new thing because it’s not a…

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July 13, 2021

Becoming confident with canva: Using the content planner

using Canvas content planner is one of the easy ways to help us your material and post it directly onto social media without having any weird links. And it is part of the Pro. So we're just going to come through if you come under home at the left hand…

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July 13, 2021

Building a personal brand for your small business

If you are building a stage, sometimes you have only got one or two people in the audience, and other times you’ll have hundreds or even thousands. Let them come in their own time by being consistent and continuing to build that stage. If your message is clear and consistent…

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July 8, 2021

MAP IT Marketing Ep12: Lisa from Curvature Clothing on improving engagement in Instagram stories

Welcome to Episode 12 of MAP IT MARKETING The demand for our attention is growing everyday. So how do we stand out in a crowd of voices? Today I’m so excited to introduce to you Lise from Curvature clothing, who’s instagram stories are often one of my favourite ways to…

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July 4, 2021

Small business and content marketing - how to see it #short

Here’s how you need to see content marketing - as a long term investment into your audience

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July 2, 2021

Head of Instagram Adam Mosseri talks Instagram changes for 2021 part one #short

Adam Mosseri has been talking about what’s changing on Instagram for users and businesses right now. This is part one of seven

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July 2, 2021

Head of Instagram Adam Mosseri talks Instagram Part 1 #short

Adam Mosseri has been opening up how Instagram works and what’s changing on the platform This is part one of a series of seven

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June 25, 2021

How using FAQs on your website helps remove sales obstacles

Using FAQs to help you convert more customers I was taught this great analogy, that feels a little poignant these days with my overseas air travel currently non-existent, but it’s still a great way to teach why it’s so important to remove the barriers to help make it easy for…

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June 25, 2021

Why I prefer my goats in trees and how this helps you create better social media content #short

I had a terrifying experience with a goat as a child But goats in trees is a great way to help you understand the magic of talking about your business Tune into MAP IT Marketing podcast episode 10 and find out more

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June 24, 2021

Ep 11 MAP IT Marketing - Sarahh Primrose: Backing yourself to move from markets to selling in stores

Living by your own strong ethics around consumerism and the environment while growing a manufacturing and ecommerce business is not without its challenges. Our guest today - Sarah Primrose, the creator and founder of Primrose and Co has managed to do just that, and successfully moved her business from one…

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June 24, 2021

Writing social media content for a "boring business"

When marketing remember: You’re a goat in a tree I’m captivated by the goats in Morocco that climb trees. There they are, doing what they do every day, walking out across the branches and enchanting people all over the world, as well as helping create argan oil. Before Covid-19, tourists…

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June 17, 2021

Ep 9 clip: What to do before you start Facebook Advertising

During episode nine we discuss the following: How Jo went from working with anyone to working with a very specific group of business owners The importance of having the same values as your outsourced partners Why making sure your offer is clear and easy to understand is crucial What barriers…

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May 21, 2021

Ep 5: How to find the best niche for your business and "narrow the arrow"

Redefining your perfect niche by "Narrowing the Arrow" With Rachel Klaver I used to spend a lot of time getting clients to create a customer avatar/ target persona. It’s something that big companies spend a huge amount of time on- and it’s often because they are trying to find the…

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May 18, 2021

Canva for Instagram creating sets for your posts and stories

So we're covering tools you can use for Instagram. And one of the best ones is obviously Canva, which is a free tool, but I do recommend the paid one. It means that you can actually schedule in here if you want to. And it's a lot of information, but…

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