Bios can be boring - they miss all the best parts out. They miss the essence of who we are. BUT NOT THIS ONE. This is my story about my life and how I came to do what I do, and why I do what I do. This is my…
Creating content is now second nature to me, so I find it hard to teach! But I've broken down the steps I use to create original content, that fits what the people who interact with me most need. You need to know your values, know your audience, and know what…
During this time, and beyond, it is important to build trust, which is why we recommend what we call the Bridge Strategy
Here's a simple process to help you work out what direction to move in, and how to best capitalize on your strengths
It's not just about the website! There are four main moving parts that need to work together for this change to work 1. Website 2. Social media posting 3. Email marketing 4. Facebook Ads (and Google in some cases)
What does a two-year old's temper tantrum have to do with running your business during COVID-19 and beyond? Well, it's all about mindset. Where are you at?
Do you need to change your business model significantly during this time? If you know you need to, and you haven't done it yet - that's COMPLETELY ok. In fact for most of us we need to take a bit of time to make the calls to take us forward…
We believe in supporting businesses, especially during these unstable and uncertain times, but there are a few places we've noticed businesses trip up. Today, Rachel from Identify gives her top three tips for selling during COVID-19 and going forward. If you are looking for more support, we have free online…
During this time of uncertainty, small business can feel like they are standing on shaky legs. Today on The Cafe, Melanie Homer talks to Rachel Klaver on what small business can do to weather this storm. Want to see more? Get in touch at https://www.identifymarketing.co.nz/
In today's Marketers I Love, Rachel is joined by Tash McGill from The Transformationist. Have you taken the time to work out what your actual values are? (Not the ones on your website, you threw up there because everyone said you should). Knowing our values, living our values and then…
Tanya talks to Rachel about what we've done with her business, and what the positive effect our work together on her marketing strategy, action plan and coaching to take action has been
I teach that you should build a web, not a funnel because funnels are slippery slides and most people rest, and need sticky stops along the way instead. So here's a wee song to remember to build a web... just make sure you stay a nice spider.
Here's a super easy way to remove a background from your images, using canva (you need a pro account). This saves me so much time in making marketing images! It's awesome
Marketers love to use the word funnel. I'm not personally a fan, as it gives this idea that we're just trying to pour as many people in as possible, and hope they come out the other side! (and buy) I prefer to use the idea of a sticky web The…
This is a common question! The first thing is there is no ONE right time to post for every business. You need to work it out for yourself and what your target market is doing - and we can work that out in a range of different ways.
Facebook wants the longer videos. But longer videos need to be really awesome to keep people engaged! And so sometimes shorter videos work best. There are some video lengths you do need to be aware of however, across the different platforms. We post our long podcast videos as premieres on…
Lots of people do! And a lot of marketers tell them too. Because it's easy, and at least you are posting! But I personally believe we shouldn't. I'm all for using the same post more than once across all platforms. But if we respect our audience, we don't post the…
It's tempting to add a link in every social media post to link back to your website (or youtube channel!) but social platforms don't like people leaving them so they tend to throttle reach and stop that post getting out to so many people. Rachel Klaver explains this and when…
When you are just starting out using social media, the idea that you've got to come up with a lot of content can feel very daunting! So it makes sense to use posts more than once right? Right - but they are some things you need to be aware of…
Hashtag use varies from platform to platform. Rachel Klaver from Identify covers best use for Facebook, Instagram and Linked and why they can help you get your posts and content out to more people
If you are wondering whether you should use emojis in your marketing, here's some tips, ideas and guidelines to help you work through it all
Have you heard you need to comment on other people's posts on social media to grow your business? Why do we need to do that and what does it do? Does it really help you and your business?
If you don't know what a blog is and why you need it, this will help you. Rachel Klaver from Identify Marketing walks you through what it is, why you need it, and what you might need to consider when writing one.
If you want your Facebook Ads to work better you might need to focus on improving your Facebook and Instagram engagement (think about what you post) and improve your SEO. Why? Because it all works together. Here's a video explaining why
