How do you create marketing messaging that works in a New Zealand or a Australian market? You've got to narrow the arrow of who you are selling to, what you are selling them and the key things you say about what you sell Not only does it make your marketing…
Iceburgs show the tip of who they are - and it's the bit people see! But there is so much more underneath. Here's our Iceburg part at Identify - the what we say we do as marketing strategists for small businesses, and all the other things that we do after!…
My grandma shared with me one regret she had at the end of her life - she didn't do what she loved more - because she got stuck on "admin/ work" that filled everything up. Life is too short to not embrace who we are, and show that to the…
Of course YOUR business is not boring! (I know it’s exciting. Promise) But when you compare it to photos of pretty food, exotic destinations for new clothing, well… it’s a little less captivating I want to help you become more confident about how to use social media better for your…
Marketing a local business successfully is very simple - as long as you follow these key points from Identify Marketing's marketing strategist Rachel Klaver It's easy to get overwhelmed by advice marketing agencies give to over complicate. You can sign up for huge SEO contracts, or complicated advertising, and probably…
I'm not a fan of systems. In fact, I don't tend to teach them. Because as soon as the system is set, and lots of people use it, it stops being so POWERFUL Coaches thrive on teaching you their system. They have often stopped using that one by the time…
We often worrry about how often we should send marketing emails. The truth is it's not about us. It's about the person getting the email. If they love us, they'll want lots. If they don't even one is too many. My marketing strategy clients will often say they don't want…
I moved to Taiwan 18 years ago and learned that if you wanted to get what you need/ want, you needed to talk the language of the people you needed something from - instead of expecting them to work out what you were saying in your own language. I went…
One of the most powerful things I ever did was to stop waiting. Waiting for someone to see me, waiting for someone to pick me. I chose instead to pick myself, to back myself. And from that, the magic started to happen and marketing for us began to really work…
When it comes to running I can do it - but I run like a Heffalump. It doesn't mean I can't do it, or that I should quit! It does mean that I'm probably never going to be a world-renowned runner. And that's ok because I don't need to be.…
Rachel Klaver talks through what it is, and if you need one.
Profit First is a book I recommend to most of the clients I get to work with (Including the amazing Shelly Davies) It's impacted our business in a hugely beneficial way. Shelly and I walk through the impact it's had on OUR business and why we both say it's a…
There are many business owners out there who still don't feel confident in using Facebook and Instagram. That's completely ok! This webinar by Rachel Klaver from Identify walks you through how to set up a Facebook page, create a post, schedule a post using creator studio, set up an Instagram…
Creator Studio on business.facebook.com is a free and useful tool to help you schedule your social media, and load up videos. This is how you load up videos on social media to help grow your small NZ business, using a free social media scheduling tool. This video is part of…
using your camera, unscreen, and Giphy you can create a free channel of your Gifs to use in your own marketing and also share with others to use in theirs! We use the Rachel Klaver and the Identify Marketing gifs to add to email signatures, for posts on social media,…
Growing a small business works best when we create a loyal community of fans and clients who love us, respect us and refer us - it makes business easier and it makes running a small business more fun. It's not something you can turn on and off again. Building a…
Your Pinterest Header Image helps people work out their core business objectives and reason. it needs to be of pins that directly relate to YOUR business as opposed to someone else's so choose ones from your primary board, or ones that you know will link back to your website/ youtube…
We use ZOHO COnnect to help add value to our clients. We have an INTERNAL ZOHO connect for our teamwork, project management and work boards, along with manuals and guides for our team AND we have an EXTERNAL Zoho Connect to help our clients use our online training, access exclusive…
